What the Company claims –
“ Gently cleanse and tame unruly hair with this concentrated smoothing shampoo. ZeroSulfate formula with the exclusive ThermalAntiFadeComplex intensifies natural shine, protects colour vibrancy and provides heat-styling protection.”
While I don’t have colour treated hair, regular shots of keratin on my locks leave me wanting to try out all types of sulfate free options that reduce frizz and infuse moisture.
Word of caution – at nearly 20 USD a pop, this is by no means easy on the pocket. But honestly, for the value provided it is so Worth it! You barely need a full pump of the Product (I have thick below shoulder length hair), it lathers beautifully. Your hair really feels squeaky clean without a second rinse and soft (ooooh sooo soft). I have repurchased this more times than I can Count and I do Think its one of the best hair Products around.
Verdict : Where others fail this product delivers ’nuff said- a must have for the frizzy missies !